New futuristic Christmas cards have videos inside them

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  • Choosey cards have video message inside that is viewed using a phone or tablet
  • Augmented reality (AR) technology enables sender to put personal video inside 
  • Receiver scans a code inside the card and the clip plays on their mobile device 
  • Less than half of those under 35 buy Christmas cards, recent research found

Connor Boyd For Mailonline

There are fears that the good old traditional Christmas card could be on its way out because so few young people send them.

But social media posts don’t quite capture the magic of a physical greetings card.

Tech company Choosey have tried to fuse tradition with technology by launching printed Christmas cards with personalised videos that require a phone or a tablet to use.

There are fears that the good old traditional Christmas card could be on its way out because so few young people send them. But with the world going digital, there's something personal and precious about receiving a physical Greetings card

There are fears that the good old traditional Christmas card could be on its way out because so few young people send them. But with the world going digital, there’s something personal and precious about receiving a physical Greetings card

Videos are recorded either on the Choosey app or uploaded from a camera roll on a mobile device. 

Senders can upload a different video to each card, making the experience truly special or, alternatively, send the same video to everyone. 

When the card is received, inside it includes a printed code, which plays the video on the screen of the receiver’s device when scanned with a smartphone or tablet. 

Videos are recorded either on the Choosey app or uploaded from a camera roll on a mobile device

Videos are recorded either on the Choosey app or uploaded from a camera roll on a mobile device

Videos are recorded either on the Choosey app or uploaded from a camera roll on a mobile device

Surprise! When the card is received, inside it includes a printed code, which plays the video on the screen of the receiver's device when scanned with a smartphone or tablet

Surprise! When the card is received, inside it includes a printed code, which plays the video on the screen of the receiver's device when scanned with a smartphone or tablet

Surprise! When the card is received, inside it includes a printed code, which plays the video on the screen of the receiver’s device when scanned with a smartphone or tablet

All that is needed is for all parties to download the Choosey App via Google Play or the Apple Store. 

The cards uses augmented reality technology enabling the sender to upload a video message which can be viewed via the recipient’s smartphone or tablet.

In the UK this year the British public are expected to spend over £384 million on Christmas Cards. 

The cards uses augmented reality (AR) technology enabling the sender to upload a video message which can be viewed via the recipient's smartphone or tablet

The cards uses augmented reality (AR) technology enabling the sender to upload a video message which can be viewed via the recipient's smartphone or tablet

The cards uses augmented reality (AR) technology enabling the sender to upload a video message which can be viewed via the recipient’s smartphone or tablet

Love a selfie! Choosey hope to entice young people to send more Greetings cards by fusing the old with the new

Love a selfie! Choosey hope to entice young people to send more Greetings cards by fusing the old with the new

Love a selfie! Choosey hope to entice young people to send more Greetings cards by fusing the old with the new

Choosey chief executive Ben Nolan said: 'Choosey has turned receiving a card into an experience and taken sending physical greetings to the next level

Choosey chief executive Ben Nolan said: 'Choosey has turned receiving a card into an experience and taken sending physical greetings to the next level

Choosey chief executive Ben Nolan said: ‘Choosey has turned receiving a card into an experience and taken sending physical greetings to the next level

Choosey chief executive Ben Nolan said: ‘Choosey has turned receiving a card into an experience and taken sending physical greetings to the next level. 

‘Video conveys laughter, emotion, and tells a story.

‘The physical card is still prized over virtual e-cards, but brought bang up to date with the benefits of digital technology. 

‘The industry has been slow to change since Victorian times, precisely because the draw of an actual card is too powerful to abandon. 

‘We have combined these two worlds.’





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